Captain Creative


Branding, Print, UI, UX

As part of a wider brief to make Weet-Bix relevant for a new generation of Aussie Kids, I worked with the Soap Creative team on a number of initiatives to transform the iconic breakfast cereal from a national TV advertiser into a dynamic social brand.

Weet-Bix Cook Book

Weet-Bix Cook Book

It was a real pleasure to design and art direct the first ever Weet-Bix cook book. The cook book showcases the delicious diversity of snacks you can make with Weet-Bix — from smoothies to cakes and muffins. We ran a promotion on the Weet-Bix site to give away a limited run of printed cook books which received 27,248 entries. Every entrant was able to download a PDF copy of the book.

Messy Kids Website

Messy Kids Website

Weet-Bix Messy Kids Search was a humorous take on competitions like the Bonds Baby Search. Parents were encouraged to upload adorable photos of extremely messy youngsters enjoying Australia's favourite brekky cereal – the messier the better! I looked after the UI and UX of the responsive website which remained mostly unchanged for the 3 consecutive years the promotion ran.