Telstra Plus is a rewards program that recognises Telstra customers for their loyalty. As a Telstra Plus member, you can earn points based on your eligible spend on Telstra services. Use points for discounts on products and enjoy benefits based on your membership tier.
I was part of the team responsible for bringing the Telstra Plus experience to life within the My Telstra app which helped grow the program to over 3.5 million members within 3 years. Features we delivered included a native member Dashboard with points activity, benefits carousel and VIP support, guided onboarding into the program, and the popular discounted movie ticket purchasing experience.
Complete case study coming soon.